Creating a site that is search engine friendly should be an objective of every travel and tourism company that wants to do business on the Internet. Search engines are the most common way for Internet surfers to search on the Net. In fact, 85 percent of all people who use the Internet use search engines as their primary way to look for information. By using keywords relating to your destination, packages, e-specials, and events in appropriate places on your site, you can improve how search engines rank you. You want these chosen keywords in the domain name if possible, your page titles and page text, your Alt tags for graphics, and your page headers and keyword meta-tags as well as in each page’s description meta-tag. Many search engines place a lot of emphasis on the number and quality of links to a site to determine its ranking. This means that the more Web sites you can get to link to your site, the higher your site will be in search engine results.